Meet Antonio Carlos

This is Antonio Carlos. If you were to tell him 8 years ago he'd be Director of a creative company, he'd have definitely believed you. He believes the source of his creativity comes from his beard and hasn't shaved it since 2010 - the year he has his frist brilliant idea: to grow a beard. He helps translate ideas into strategies that WOW his clients! An idea-generating superstar who lives and breathes the EC philosophy to always make great stuff. He likes biking, forest and sea bathing & reading 'great thinkers'

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Antonio Carlos Ruiz Soria

Managing Director 

Antonio Carlos is founder and managing director of Economía Creativa, and an international leading expert and speaker on creativity, sustainability and leadership. 

Spanish; lived in the UK, Poland and France

Master Degree in Economics, Seville University (Spain); International Economics, London Shcool of Economics (UK).

Spanish (native); Engligh (fluent); French (intermediate); Polish & Portuguese (beginner)

IN THE PRESS: Interview Culture and Creativity; Interview Radio Barcelona (Spanish)

Creativity is the key to be ahead in the marketplace. As a leader you need to empower your team and scale up your organization's ability to generate and implement bold ideas.

Antonio Carlos Ruiz Soria

Antonio Carlos' work focuses on advising both public and private institutions globally (International Organizations, Ministries, Embassies, City Halls, Corporations, NGOs, Foundations, Creative Hubs) to drive transformation, harnessing creativity and innovation, with a bottom up approach and co-creation methodology for research, feasibility studies, policy design, speaking and capacity building projects. He has worked in these areas for clients across Europe, Asia and Africa, including European Commission, British Council, Asia-Europe Foundation, multiple municipalities, NGOs and Foundations, corporations such as Brussels Airlines and leading businesses.

He is author of several publications such as 'Creativity for Sustainble Leadership', 'Cultural Heritage Innovative Audience Development Best Practices' and 'Reinventing Costa del Sol through Creative Tourism'acknowledged as good practice for local economic development by OECD; and blog articles such as 'The power of connecting cultures digitally'.

​His clients value his strategic and creative thinking, and his ability to identify opportunities, enable co-creation of innovative and effective solutions.

Antonio Carlos is available for paid speaking engagement internationally on creativity for sustainable leadership, entrepreneurship,  digitisation and innovative funding.

Antonio Carlos speaking at Upgrade 100 powered by Orange conference in Bucharest (Romania) on 'Routes to Innovative Funding for Startups in the EU'

Antonio Carlos with Joaquín Durán, Counselor of Spanish Embassy in Angola during interview about the project on capacity building for creative entrepreneurs on crowdfunding 

Antonio Carlos Ruiz Soria - interview fo

Antonio Carlos leading the facilitation of the Communication Seminar for Interreg Europe, European Commission) in Barcelona (Spain)


Recent publications & blog articles
Women Empowerment for Creative Leadershi
The power of connecting cultures digital

EC is a creativity & innovation lab.

We are base in the EU. We work globally.

We have base camps in Málaga (Spain) & Warsaw (Poland); we are frequently in Brussels (Belgium).


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