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Manifesto for a Creative Society and Sustainable Living






We believe that Human Creativity is the Future!


Economia Creativa as creativity and innovation lab and digital hub, call all, people and civil society actors from around the world to join efforts and commitment to shaping a creative society for sustainable living!


We do not aim to provide a one fits all solution but a decalogue of principles that anyone, whether individual person or organization can easily apply to their everyday life, mission and activities in order to unlock the transformational power of creativity and sustainability for leadership.



  1. Inspire and raise awareness about the transformational

power of Creativity and Sustainability for Leadership

2. Bottom-up, Holistic and Cross-sectoral approach: the

Creative Economy
3. Multi-stakeholders and Collective Co-creation of Value
4. Education & Training: from unlocking Creativity as Skill
to enhancing Creative Vitality and Lifestyle
5. A Sustainable and Creative Society must ensure
Gender Equality and Social Inclusion
6. Empowerment, Equal Opportunities and Financial
Inclusion to making the Creative Society a reality
7. Creating with technology.
8. Creativity is Universal
9. A Creative Dialogue to building a thriving ecosystem
10. Creativity for Sustainable Living

Manifesto for a Creative Society and Sustainable Living

  • Antonio Carlos Ruiz Soria  Principal Researcher, Founder of Economía Creativa and international expert and speaker on creative and digital economy.

    Justyna Molendowska-Ruiz Senior Reseracher, Co-founder of Economía Creativa, expert on creativity and digital storytelling.

EC is a creativity & innovation lab.

We are base in the EU. We work globally.

We have base camps in Málaga (Spain) & Warsaw (Poland); we are frequently in Brussels (Belgium).


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