Branding & communicating physiotherapy

CLIENT: ER-WCPT (European Network of Physiotherapy Professionals)

DELIVERED: Brussels (Belgium), Dublin (Ireland) & digitally 

Research (online questionnare); capacity building workshop & webinars

Our aim was to promote our profession and train our colleagues on the use of the different tools to communicate the benefits of Physiotherapy to the public and policy makers.

The EC team blew us away with their approach, dedication and most of all, results. With them we started to build up the milestones of our current projects and campaigns. 

We have found the EC team to be professional, talented and a pleasure to work with.

I would highly recommend them to any association thinking about PR.

David Gorria, General Secretary of the ER-WCPT

THE CHALLENGE 

ER-WCPT, the European Physiotherapy Network aimed to promote the physiotherapy profession and train member organizations and colleagues on the use of the different tools to communicate the benefits of Physiotherapy to the public and policy makers.

THE PROCESS

We have worked with ERWCPT, the European Association for Physiotherapy, to identify needs, challenges and opportunities for communicating and branding Physiotherapy and increasing their engagement with members, stakeholders, patients and society.

 

  • We have carried out a situation analysis through an online questionnaire receiving input from ERWCPT National representatives from 41 European countries (National networks/associations).

  • We have provided capacity building on storytelling and audience development through webinars and workshop at the ERWCPT General Assembly in Dublín (Ireland).

THE OUTCOME

Outlined a strategic plan for branding and communicating Physiotherapy and ERWCPT 

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Relevant services
Research and Strategy for Global Impact
Storytelling for Communication and Influ

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